A true dark horse in the social media world, Instagram rapidly rose to stardom with its intuitive user interface and amazing potential to leverage user made content. The acquisition of Instagram by Facebook further boosted its popularity, and Instagram today is proud host to one of the largest active youth demographics amongst any social media platform. As organizations are increasingly becoming aware of the enormous marketing capabilities Instagram has to offer, architecture firms in Delhi too have taken up arms and solidified their marketing efforts on the eclectic platform.
With virtually no character limit on captions, Instagram allows architecture firms in Delhito create small blogs – or microblogs, going into great detail about what makes them the top architecture firm around. Architecture design companies have made effective use of these captions to shine a spotlight on their innovative and best in industry practices, bringing additional clarity and credibility to their organization.
High Definition Imagery
Instagram is a platform that welcomes vibrant, high definition photos with open arms. Be it a rough sketch from top interior designers or a completed project photo by an architecture company– if it’s pleasing to look at, it will surely gain popularity on this high visibility platform.
Known for its incredible customer engagement, Instagram offers the perfect platform for architecture companies to create a digital portfolio. Instagram portfolios are easier to browse through and more attractive due to the user interface which has become so familiar to millennials globally.
Such digital portfolios receive much more engagement than typical website based ones, with comments and likes serving as direct word of mouth recommendations.
Connecting With Customers
Offer a behind the scenes looks at your architecture company and introduce your team through the Instagram story feature. Have them say a few words addressing your followers. At the end of the day, Instagram is a platform to socialize and connect with others. Introducing your fans to the team behind the designs shows your architecture company in a more open and approachable light. It’s not all business, remember to interact and engage with your fans!
Leverage high quality content and designs to attract top architecture firms in Delhi around the world. Instagram is the modern way of networking, and follow backs from influential personalities can immediately shoot your credibility and lead generation metrics through the roof!
Hashtags & Call To Actions
The right hashtags can increase your architecture company’s visibility multifold, even attracting international customers! For Instagram accounts with low follower counts, it is advisable to target less contested hashtags, so as to not get lost in the thousands of posts on the more popular hashtags.
Add a call to action – a link that leads to your website or other social media accounts, across your Instagram stories. This is highly useful in converting interested visitors into actionable customers.